History

Once upon a time there was... Is it possible that a Company owes its success, its name and even its own existence to a photo? All this happened to Baby Graziella whose birth and name are due to a baby-girl's picture, that is to say Graziella, with her own name embroderied on her dress. Nowdays that child is the owner of the Company and its creative soul. For fourty years a very sweet picture has been the symbol of a collection which meant to dress childhood with a lot of love, just like long time ago.

1968. Baby Graziella started its activity producing knitwear and outfits for babies and childrens up to 12 years. Actually, its collections are developped on 3 different lines: Baby Graziella (0-3 years), BG Boys & Girls (2-12 years), Coccobirillo (0-3 years). All the creations distinguish themselves for the choice of the most valuable materials, the accuracy of the finishing touches and the originality of the stylistic solutions.

2008. Baby Graziella celebrate its 40 years of activity producing children's wear. A meaningful step for a Company who has always dedicated its collections to children with a lot of tendress and capacity, under the safe guide of Mrs. Graziella Trovati (who is the stylistic manager) and of Mr. Agostinelli Italo (President and General Manager), with the cooperation of Gianluca and Loretta Agostinelli.

All the products are made to meet the increasing request of a wardrobe which even paying attention to fashion takes always care of quality. At the moment, 50% of the production is made inside the factory in Castelfidardo (Ancona), whereas the rest is given to very skilled external laboratories located in the Marche area. Coccobirillo line is produced abroad, with italian materials. The collections are known and appreciated abroad as well, actually 50% of the production is exported. Privileged customers, high level specialized shops and prestigious international departement stores just like Harrod's in London, Fitaihi Center in Jeddah, Ar-Ne in Istanbul, Seibu in Hong Kong, El Corte Ingles in Madrid.

Main foreign markets: Germany, Greece, Ireland, Japan, South Korea, Portugal, Spain, Switzerland, Taiwan, Turkey, United States, United Kingdom. Main specialized exhibitions: Pitti Immagine Bimbo - Florence (I), Children's Club - New York (USA), MTC München (D). Our mission has always been: to Dress Childrens with Style.